Gone are the days marriages of celebrities were private family events. But the modernization and advent of TV channels had made a rapid change. Celebrities have started selling the TV rights of this events. The Big fat wedding with monstrous settings, galore of celebrities and the craze of the actors are fetching the TV channels unbelievable TRP ratings to the channels which telecast those. Off late, Bollywood celebrities are making their presence felt at these events making them bigger and bigger. Along with the marriages, the telecast of Receptions and Sangeet ceremonies are also getting huge response. This trend was quite prevalent in Hollywood for a long time. Allu Arjun’s marriage is the first of its kind in Tollywood. Later NTR followed it as he entered in to new phase of his life. And recently Charan joined the bandwagon.
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