Director Sekhar Kammula is one of the few directors that can pull crowds to the theaters in big numbers in spite of having newcomers as heroes. Sekhar is a brand of his own and has cult following among the urban crowds. Except for Leader all of his movies have done well. Of course, Godavari was a cost failure, but regarded as modern classic.
Sekhar's Happy Days is one of the very big hits among the films that targeted youth. Now he is coming up with Life is Beautiful, which also has the same premise. Sekhar Kammula is targeting urban families along with the youth this time. He has spent more than two years on this movie and is hoping that it would recreate the magic of Happy Days.
Audio that was launched recently isn't up to the mark. Sekhar Kammula's movies have pleasant music with some beautiful melodies. Mickey J Meyer is back after a hiatus and he failed to repeat the magic of Happy Days. Sekhar is also not promoting the movie in an aggressive fashion. The film is expected to be out by this month end. We hardly see any promotions for it. What's happening Kammula?
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