Trisha is certainly one of the top actresses who have a brand value due to her amazing popularity among the masses. The actress has been endorsing quite a few products over the years. Now, the actress has been roped in as the brand ambassador for Volini, from leading pharma major Ranbaxy Laboratories.
“Ranbaxy Volini will now be endorsed by the elegant Sonali Bendre and the Queen of south Indian Cinema, Trisha Krishnan, in its new campaign,” the company informed through apress release. The pharma major will be kicking off a hefty mass media campaign (print, TV and other media) to promote the product.
“Volini is the fastest growing brand in the topical pain reliever category and among its target group, Trisha has a huge fan following,” said Ranbaxy Global Consumer Healthcare Vice-President Brijesh Kapil. “This regional approach to unleash celebrity power is expected to give the brand a stronger consumer connect and provide strong impetus to make Volini the number one brand in the overall topical pain relievers category,” he added.
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