Wednesday, July 4, 2012

South at par with North when it comes to marketing for Kochadaiyaan





Vikarm singh  the telugu dubbed movie of Rajinikanth’s  Kochadaiyaan will be promoted in a unique way. Karbon Moblie will play a vital role in promotion of the film .It is heard that in an Endeavour to promote the film in a unique way, Karbon mobile will launch 5lakhs mobile equipments that are preloaded with trailers, songs, punch dialogues of Rajinikanth at the audio release of the movie. The bottom of the phones will also contain Rajinikanth’s digital signature so as to give a more personalized touch for his fans.
Earlier such strategies were limited  to Bollywood when Aamir Khan and  Sharukh Khan followed a corporate style marketing for their movies ‘Ghajini’ and ‘Raavan’ to reach their audience all over the country.
The film is being directed by none other than Soundarya Rajinikanth and being produced by Eros International and Media One Global Entertainment. Deepika Padukone is the female lead in the movie and A.R.Rahman composed the music . The film is expected to hit the screens by the end of this year.

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